UNDERSTANDING THE WEEKND! THE WEEKND DIDN'T WON GRAMMY, NEVERMIND HE WON PEOPLE HEARTS! Why wouldn't they the more people talk about them the more money they can make attention translates into ticket sales, streams and engagement and one of the easiest ways to get attention as a pop star is by letting everyone know your business but this kind of celebrity is inherently unstable sooner or later everyone. Cracks under the pressure from ariana grande's prolific run during 2018 - basically the entirety of Kanye's career we've seen again and again that intense fame places a massive burden on an artist's mental health yet many artists continue to trade their peace of mind and privacy for a key into the upper echelon. but there's one major exception I want to talk about today an artist who above his incredible talent for singing songwriting and production is defined by his enigmatic persona the artist I'm talking about is Able Tesfaye or as he's profe...